When It's Time for a mobile app refresh
blog
Blog Post
Written by
Alex Otanéz
There was a time when just having a mobile app might have been enough to meet customer needs in the grocery space. But after the COVID-19 pandemic supercharged mobile-first grocery shopping consumers have never looked back. In fact, since the pandemic app sessions for food and drink apps, including grocery stores, have increased each year, by 10% in 2022.
Despite the increase in mobile app usage for grocery shopping, grocery store leaders can feel overwhelmed by the heavy lift of updating a mobile app to better meet the needs of shoppers.
Whether it’s not knowing where to start, or what features truly matter it’s easy to feel lost in a maze of decisions while every day your competitors outpace you with new features and tools.
When you’re ready to refresh your grocery mobile app experience here are the steps we recommend:
Understand Your Users
Call us crazy, but we believe the best way to develop the features that matter is to ask your users what matters. As your team prepares for a grocery app refresh take time to understand what your internal stakeholders and what your users need for an app to be successful. Hearing straight from your customers about the pain points of your current solution, and what would be beneficial in an update grounds your project while building a brand reputation for respecting and listening to your customers.
Custom vs. White Label
When you’re ready to move forward with your app refresh it’s time to decide whether to create a custom mobile solution or use a white label off-the-shelf option. Not only are custom apps a better way to represent your brand they can more easily integrate into the technology tools and solutions your team already uses. And in our experience, they save your business costs in the long run thanks to easier updates and integrations for your internal teams.
Starting an app refresh project can be daunting, but having the right partner can make the difference.
Measure and Repeat
Our team are big believers in measurable impact for any digital investment. We build metrics into everything we create to understand how your investments are meeting your goals, and what adjustments can be made to reach them. Start each project with a clear understanding of your goals and what success looks like and check back regularly to ensure your new refreshed app is meeting or exceeding those goals.
Starting an app refresh project can be daunting, but having the right partner can make the difference. The full-service team at Shockoe knows how to plug in directly with your team to deliver a high-quality custom app that exceeds your expectations. Get started with our team today to see how we can support your team.
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